The House of Laurent-Perrier was founded in 1812 by André Michel Pierlot and took the name Vve Laurent-Perrier when Mathilde Emilie Perrier, the widow of Eugène Laurent, combined the two family names after she decided to expand the business.Eugénie Hortense Laurent, her daughter, inherited the House in 1925 and sold it to Marie-Louise Lanson de Nonancourt in 1939.
During WWII, Marie-Louise Lanson de Nonancourt ran the business while two of her sons, Maurice and Bernard, joined the French Resistance.In 1945, Bernard de Nonancourt began an exacting apprenticeship, learning every aspect of winemaking from vine to cellar, before his appointment in October 1948 as Chairman and Chief Executive. At that point, the House was employing around 20 people and shipping 80,000 bottles a year. Bernard de Nonancourt created the Laurent-Perrier style.To do this, he revived and took over the traditional ways of champagne, but also launched new approaches at both technical and blending level. He created a range of unique wines with their own history and personality. Laurent-Perrier is now celebrated for its style and the consistency of its quality, cuvée after cuvée.
Fired by a passion for champagne, a respect for traditional values and, most importantly, for people, Bernard de Nonancourt inspired Laurent-Perrier with his independent spirit and creative audacity.He established privileged working relationships with the grape growers and cleverly combined innovation and tradition. He created the signature Laurent-Perrier style of freshness, lightness and elegance and developed a unique range of champagnes which are today exported to 147 countries worldwide.
Innovator in Champagne
Champagne is based on the art of blending: the blending of grape varieties, the blending of Crus and the blending of years. Beyond rare vintages, Laurent-Perrier brings this art to a peak with Grand Siècle. Chardonnay is the basis of the Laurent-Perrier style. This variety which is very often the majority, brings Brut Sans Année from “La Cuvée” to the House’s champagnes with the most prestigious Cuvées bringing the freshness, the elegance and purity which are much sought after and make the Laurent-Perrier style so distinct.
An innovator in Champagne, Laurent-Perrier was the first House to offer the successive breakthrough Cuvées of Grand Siècle, Cuvée Rosé, Ultra Brut and Alexandra Rosé Millesimé.