Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavoured vodka never before seen on the market, Absolut became an icon in its own right. Here you can discover some of Absolut’s most popular flavours and products, and see for yourself why it is still regarded today as the true taste of vodka around the globe.