Malibu started off as a fruit spirit drink, flavoured with rum and coconut on the Island of Curaçao. Originally made for bartenders to use in piña coladas, Malibu gained a following, so moved to Barbados where it became the product known world wide.

A coconut infused white rum, Malibu has used many an easy going attitude to its advertising, at one point advertising the online steaming station radiomaliboomboom.com.

Malibu is available in various size bottles and premixed drinks in cans.