PRIME

PRIME Hydration was co-founded by social media icons Logan Paul and KSI, two former rivals turned business partners. Launched in 2022, PRIME quickly became a global sensation, dominating the hydration market.

PRIME Hydration is a sports drink designed for optimal hydration and recovery. Unlike traditional energy drinks, PRIME contains zero added sugar, coconut water, and essential electrolytes, making it a healthier alternative for athletes, fitness enthusiasts, and everyday hydration.