The Heineken®

From its origins as a 19th-century local beer, brewed in Amsterdam, Heineken® has transformed into a global icon, available in formats and variations that cater to diverse consumer needs around the world. From its iconic bottled beer, to the new zero-alcohol 0.0, to the home beer tap ‘SUB’ packs: Heineken® continues to widen its appeal, driving top-line growth in markets old and new in the process.