Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.  

With the tagline "Red Bull give you wings", it is the most popular energy drink worldwide, and is available in more than 165 countries and more than 35 billion cans of Red Bull have been consumed so far. With numerous events and moments of history sponsored by Red Bull, the recognition and the name grows.

SHOP RED BULL FAVOURITES

SHOP RED BULL EDITIONS

DISCOVER THE RED BULL RANGE

RED BULL
ENERGY DRINK

RED BULL
SUGARFREE

RED BULL
ZERO

RED BULL
TROPICAL EDITION

RED BULL
TROPICAL EDITION - SUGARFREE

RED BULL
COCONUT EDITION

RED BULL
RED EDITION

RED BULL
GREEN EDITION

RED BULL
APRICOT EDITION

RED BULL
WINTER EDITION

RED BULL
SUMMER EDITION

Red Bull
Energy Drink

Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Sugarfree

Wings without sugar: Red Bull Sugarfree is Red Bull Energy Drink without sugar.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sucralose & Acesulfame K
Sucralose and Acesulfame K are among the most-tested and most-used sugar substitutes worldwide.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
ZERO

Vitalise your body and mind with Red Bull but without the sugar or calories.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Acesulfame K, Sucralose & Steviol glycosides
Acesulfame K, Sucralose and Steviol glycosides are the most-tested and most-used sugar substitutes worldwide.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Tropical Edition

Experience the exotic taste of tropical fruits.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Tropical Edition Sugar Free

Be surprised by the exotic taste of tropical fruits. Without any sugars.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Acesulfame Potassium & Sucralose
Acesulfame K, Sucralose and Steviol glycosides are the most-tested and most-used sugar substitutes worldwide.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Coconut Edition

Get ready for an extraordinary taste experience. The Red Bull White Edition with the taste of exotic coconut and fruity blueberry.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Red Edition

The Red Bull Red Edition with the fresh taste of watermelon.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Green Edition

The Red Bull Green Edition with the exotic taste of Cactus Fruit.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Apricot Edition

The Red Bull Apricot Edition offers the perfect blend of apricot and strawberry bringing out the best of each other.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Winter Edition

The formula of Red Bull Energy Drink contains a unique combination of high quality ingredients.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.

Red Bull
Juneberry

Juneberry flavoured drink that gives you wings. Enjoy ice-cold or as a mixer.
Caffeine
Caffeine was well known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins
Vitamins are essential micronutrients that are required for maintaining normal body functions.
Sugars
Red Bull Energy Drink is made with sugar sourced from sugar beets.
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Water
Water is a main ingredient of Red Bull.