Strongbow is a dry cider produced by H. P. Bulmer in England since 1962. The dry cider is the world's leading cider with a 15 per cent volume share of the global cider market, and a 29 per cent volume share of the UK cider market. named after the Cambro-Norman knight Richard de Clare, later Earl of Pembroke, nicknamed "Strongbow" for relying heavily on Welsh archers during campaigns in Ireland, where at the time the Irish had few bows and relied on javelins. It was initially marketed as "the strong cider for men". By 1970, it was the second highest selling cider in the world after its Bulmer's stablemate Woodpecker. By 2001, Strongbow was among the top ten drinks by sales in English and Welsh pubs and bars. In 2003 Bulmers was purchased by Scottish & Newcastle, who in turn were taken over by Heineken in 2008. In January 2011, Heineken announced their intention to take the Strongbow brand global. Today, Strongbow is still one of the highest selling ciders in the UK.Read More
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