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To make Absolut Unique, the people working at Absolut had to re-engineer their entire product process. Through decades of conditioning, Absolut had become experts at making sure each and every bottle of Absolut looks exactly the same. To create the Absolut Unique bottle they had to turn their entire production method on its head, with no two bottles looking the same.
The method used to create the unique bottles was made by splash guns and colour generated machines. They developed an algorithm that places individual patterns on top of a specially applied coat of paint, allowing for a nearly endless sequence of combinations from 35 colours and 51 patterns, so you won’t need to chase down one of a few bottles because every single bottle is unique!
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