Absolut vodka was established in 1879 by Lars Olsson Smith and is produced in Ahus Sweden but owned by the Pernod-Ricard Group who bough Absolut in 2008 for 5.63billion Euros. Absolut vodka goes through a unique distillation process known as fractional distillation which produces Vodka without fusel alcohol, which can cause off flavours to vodka and is sometimes described as being 'spicy' or 'hot', not what you want from a smooth vodka.
The name changed several time in the past until 1979 when they decide to launch there product as premium vodka and used the name Absolut Vodka. It was in this time that it got launched as a global product and has grown from making 90,000litres to 96.6 million litres in a single year. It is the largest international spirit and is available in 126 countries.The vodka itself is made from winter wheat using approximately 80,000 metric tons of wheat annually.
Absolut Ruby Red was introduced in 2006, just a few years after the success with the other citrus flavoured members of the family . The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like! Absolut Ruby Red can be enjoyed neat with ice or in mixed drinks and cocktails.
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