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"WHAT MAKES SMIRNOFF CLASSICS 'CLASSIC' ISN'T THE ASSORTMENT OF MEDALS, THE COUNTLESS YEARS OF HERITAGE, OR THE UNMATCHED QUALITY. IT'S OUR USE OF THE WORD 'CLASSIC."
Founded in Russia in the 1860's by Pyotr Smirnov, Smirnov opened his ditillery in Moscow under the trading names PA Smirnoff. In the 1970's Pyotr pioneered the charcoal filteration process now used worldwide. Succeeded by his son Vladimir, the company flourished and was soon producing more than 4 million cases of vodka a year.
These days it is the most recognised Vodka brand worldwide, with a huge array of flavours available, along with alcopops, ready to drink mixes and cocktail ranges.