Smirnoff

What makes Smirnoff classics 'classic' isn't the assortment of medals, the countless years of heritage, or the unmatched quality. It's our use of the word 'classic.'

Founded in Russia in the 1860s by Pyotr Smirnov, Smirnov opened his distillery in Moscow under the trading name Smirnoff. In the 1970s, Pyotr pioneered the charcoal filtration process now used worldwide. Succeeded by his son Vladimir, the company flourished and was soon producing more than 4 million cases of vodka a year.

Today, Smirnoff is the most recognised vodka brand worldwide, offering a huge array of flavours, along with alcopops, ready-to-drink mixes, and cocktail ranges.