The thing that most people often seem to forget is the fact that the main ingredient (60%) in vodka is water. Even the name ‘vodka’ is derived from the Russian word ‘voda’, which means water. In other words, the thing that makes the biggest difference to the quality of vodka is the quality of the water.
Having said that, we believe we are in possession of probably the purest and cleanest groundwater in the world. It was formed in a unique environment and has gone through the best possible natural purification process, starting from rainwater filtrating into an esker. The rainwater gets filtered and purified through thick sand layers that are thousands of years old, and is then stored in the esker’s core.
These natural purification processes cannot be reproduced by synthetic treatments, and this water does not require any post-processing or additives.
This groundwater is the soul of our vodkas.