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After 10 years of experimenting Jacob Schweppe invented the first industrial process to capture and bottle bubbles (the process of carbonation). A maker in his own right. His invention , Schweppe’s Soda Water was an immediate success and was endorsed by leading doctors and sold (mainly in pharmacies) as a treatment for a variety of ailments. By founding Schweppes in 1783 in Geneva, he founded the modern industry of soft drinks as the creator of the bubble. By 1836, Schweppes became the official supplier of the UK Royal family, with Princess Victoria and the Duchess of Kent both falling in love with the soda water.
In 1851,Schweepes reached new heights with over a million bottles being sold at the Great Exhibition at Crystal Palace. This day led to the fountain that stands at the entrance of Crytal Palace, being used on Schweppe's labelling. Schweppes released both it's Ginger ale and Indian Tonic water in 1870. The unique taste of Indian Tonic is inspired by the British colonial practice of preventing malaria in India by using quinine as an antidote. As quinine gives a bitter taste to the drink, the English colonists who settled in India mixed it with lime and gin. On returning home, they continued this practice and the drink became popular in the UK.
in the 1920's and 1930's, releases of their sparkling Orange, Grapefuit and Lemon drinks hit the makret. World War II led to Schweppe's disappearing from the market, but in 1948 it was back on sale and their unique mrketing campaigns continued. On May 1st, 1957 two new flavours were launched Bitter Orange and Bitter Lemon, enabled by new knowledge of processing fruit within carbonated soft drinks. On May 1st, 1957 two new flavours were launched Bitter Orange and Bitter Lemon, enabled by new knowledge of processing fruit within carbonated soft drinks. Bitter Lemon is one of the best sellers on today's market.
The 1970's saw the release of another classic, the Rhusschian.A mysterioulsy rich blend offering a bouquet of berries, herbaceous notes and hints of the authentic bitter sweetness, this was deigned to satisfy the Scandinavians as a mixer with thier moonshine vodka. Schweppes has had some amazing advertisement campaigns, led by famous ambassadors and is still leaving it's mark on the world today.