Campari was invented in 1860 by Gaspare Campari in Novara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. In 2006, Gruppo Campari ceased using carmine in its production.
In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. The company required bars that bought Campari to display the Campari Bitters sign. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first toNice in the heart of the French Riviera, then overseas. The Campari brand is now distributed in over 190 countries.
An infusion of herbs, fruits, water and alcohol, Campari has been one of the most recognised aperitif's since its launch in 1860, and is still enjoyed in bars and houses worldwide.Read More