Jack Daniel's has released a brand new limited edition bottle in celebration of the 120th anniversary of the famous White Rabbit saloon in Lynchburg, Tennessee. The saloon itself was owned by Jack and located in the heart of the town centre in Lynchburg.
This commemorative bottle was released in September because, as everyone knows, the whole month of September is dedicated to Jack Daniel's for his birthday as no one knows the exact date. The bottles themselves are uniquely identified with their own number printed on the black label of each bottle and all are encased in brilliantly looking boxes. They took the display of the box containing the white rabbit to a new level, meaning when you put two of the boxes together, they will form a very decorative picture that is a must have for any collector of Jack Daniel's.
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