Pampero is typically known by Venezuelans as 'Caballito Frenao' (literally 'Restrained Horse', but in this context 'Rearing Horse'), in reference to its popular brand logo, a cowboy sitting astride a rearing horse on the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas. 'Pampero' literally means 'from the Pampas', although the Venezuelan plains are called 'Los Llanos'.