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Pampero is typically known by Venezuelans as 'Caballito Frenao' (literally 'restrained horse', but in this context 'rearing horse'), in reference to its popular brand logo, a cowboy sitting astride a rearing horse on the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas. 'Pampero' literally means 'from the Pampas', although the Venezuelan plains are called 'Los Llanos'.
Pampero Aniversario was launched in 1963 to commemorate the 25th anniversary of Pampero. It is distilled in Venezuela from locally produced molasses but bottled in Italy. Although it has no age statement, Aniversario is believed to be a blend of 4-6 year old rums ages in ex-bourbon casks. Its dumpy round bottle is presented in a tailored leather pouch embossed with the Pampero logo.