Cobra Zero Premium Alcohol Free Beer 24x 330ml

Cobra Beer is the brainchild of Karan Bilimoria, who founded the brand in 1989 when he was aged 27 and £20,000 in debt. Bilimoria was born in India and read law at Cambridge University before qualifying as an accountant. While at Cambridge, he regularly ate out at Indian restaurants, which led him to realise there was not a type of beer that could truly be enjoyed with Indian cuisine – lager was too gassy and bloating, while ale was too bitter. He decided, therefore, to create a beer that had ‘the refreshing qualities of lager’ with ‘the smoothness and drinkability of ale’. Although he launched Cobra during a recession, the popularity of Indian food was on the rise, which helped catapult Cobra beer to fame.