The King Of Soho
The King of Soho is super premium gin, distilled in the heart of London.
A complex gin, created with twelve botanicals using traditional methods applied by an 11th generation master distiller, The King of Soho was crafted as a tribute to "the King of Soho" himself, Paul Raymond, but his son Howard.
Paul Raymond "The King of Soho" was an entertainment and property tycoon, who played a pivotal role in the cultural and social liberation of British society from the 1950's onwards. Sharing in his passion, his son Howard decided to capture the qualitie sthat make Soho so unique, and encapsulate them in a new drinks brand as a tribute to his father. The King of Soho gin was born. With it's beautiful blue bottle emblazoned with a gent sporting a fox tail, the design encapsulates the history of Soho, as it was once a hunting ground. Known for having a risqué persona, the fox also highlights the naughty side of Soho, the trumpet a nod to the jazz bars and the book signifies the link between Soho and publishing. A hedonistic Gin, for a hedonistic part of London.Read More