In the early 1970's, surfers from Southern California travelled along the rugged Baja coast, exploring the breaks along the way. During these journeys, they often stopped by tiny cantinas and the locals introduced them to a local gem, Pacifico Clara beer. The surfers often fell in love with the beer, and began taking cases back to the United States, in turn making them the first importers of this lager. A golden, well-carbonated and refreshing Mexican lager beer, Pacifico Clara is now enjoyed worldwide, thanks to the locals sharing their passion for a good lager with American surfers who wanted to share the love.Read More
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