Hooch

The legendary Hooch is back!  First launched in Britain in 1995 as Hooper’s Hooch alcoholic lemonade. Becoming an iconic symbol of the Nineties, at its peak 2.5 million bottles of Hooper’s Hooch were sold each week in Britain, making the brand the market leader for ready-to-drink products owning up to 70% of the market, until being discontinued in 2003. LOOK HOO’S BACK! Hooch was reintroduced in the UK by Global Brands in July 2012 to reclaim its crown as leader of the drinks world. Featuring a new tagline, ‘Refreshment with Bite’, the new formulation of 4% ABV, keeps as close to the original recipe as possible and containing real fruit juices. Along with the legendary Lemon Brew, consumer demand has led to the addition of Orange and Blackcurrant flavours to the range. HOO’S FOR AN OOOCH? 2014 sees comedian Keith Lemon become the face of Hooch, as part of a £million advertising campaign, set to put Hooch on the lips of a new generation.

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