The history of Bell's goes back almost 200 years. Steeped in tradition, and starting a few traditions of its own...and all from a wee shop in Perth...

Operating from a small shop in Perth Scotland a certain Arthur Bell began trading in two of the most precious commodities of the day: whisky and tea. But only one was pure gold..In the 1850's Arthur Bell defied convention, mixing several fine whiskies to create the Bell's blend.Arthur's two sons, Arthur Kinmond Bell and Robert Duff Bell, joined the firm, with the trading name Arthur Bell & Sons first appearing on the famous curling label.

The end of American prohibition created a boom in trade and saw Arthur Bell and Sons take on three more distilleries including Blair Athol, which was founded way back in 1798 and started life as a farm. In 1975 the ever expanding Bell's team proved you could have your cake and eat it when, for the Bell's 150th birthday, it took four men just to carry the cake into the room!

In 1978, Bell's was crowned as the UK's No.1 whisky – a proud year for the brand and its millions of fans. With its fanbase growing today, Bell's have been involved in fundraising for the Help for Heroes campaign,a partnership that pledges to raise £1 million, through the design of limited edition bottles, national advertising and the world's biggest pub quiz!