Hugo Asbach, merchant and distiller, founds Asbach & Co. in Rüdesheim on the romantic Rhine on 11th May, 1892.
A legend is born as the then 24-year old sets up a business with just two stills. In 1905, Asbach expanded their firm and are beginning to be noticed in the world of brandy, giving the French compeititors a run for their money.The Asbach Uralt brand is registered in the trademark register of the Imperial Patent
Office on March 18th, 1908.Hugo Asbach, the firm's founder, creates the "Asbach Privatbrand" speciality. This premium quality is originally only available to the Asbach family and their closest friends. During World War I, it is decided in 1917 that Asbach Uralt cannot be supplied to private customers in order to guarantee the rations of the German navy.
Only pharmacies can still be supplied. limiting availability. In 1923, after the Treaty of Versailles decrees that the designation "cognac" can only be used
for French products, the word "Weinbrand", coined by Hugo Asbach, finds its way into German wine law.To this day, the term "Wein- brand" remains the legally protected designation of origin and quality of premium brandies made in Germany."Weinbrand" is still the legally protected seal of origin and quality
for "quality distilled liquor made from wine". Following Hugo Asbach's death, his two sons Hermann and Rudolf Asbach and their uncle, Franz Boltendahl, take over management of the firm. They expand the firm and make Asbach into an international brand. It is not long until they start to think about moving into new fields of business. World War II saw the prodution and sales of Asbach suspended yet again, until 1950 when they once again, started up the production and sales of their products. Since then, Asbach have been supplying the world with their exqusiite range of drinks. Today, Asbach is enjoyed all over the globe.