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A traditional Italian cocktail, the Negroni was born in 1919 in Florence, in the aristocratic Caffe Casoni. The story goes that Count Camillo Negroni asked the bartender Fosco Scarselli to "strengthen" his usual Americano cocktail, replacing the soda with gin, in honour of his last trip to London. This new cocktail become known first as the "Count Negroni-style Americano" , before later taking on the name of its inventor, that is, the Count himself. It quickly became one of the most famous aperitif cocktails, both nationally and worldwide, and to this day is emblematic of Italian mixing excellence.