It was in 1896 that Mathew Gloag created his first type of Whisky. He named it Grouse rather than after him because it was the most famous bird in Scotland. It wasn't until 1905 that they added the word Famous bird in the brand name.
The Famous Grouse is a blend of high quality grain and malt whiskies. The aroma is light yet crisp, of freshly cut flowers. Balanced on the palate with bursting flavours of spice, caramel and a touch of smoke. The finish is of fresh velvety caramel with sweetness.
The Snow Grouse is a grain scotch whisky that is best served in severely cold conditions. It goes through a unique and extra gentle smooth chill filtration process that produces a remarkably light Scotch whisky that retains all of its sweet, smooth flavour.
The Black Grouse is a blended Scotch whisky, born out of a marriage of the Famous Grouse and Islay malt whiskies. The Islay malt brings a big smoky peated influence to the blend with the balance coming from the trademark smoothness of the Famous Grouse.