Smirnoff - Red label no. 21 is the world best selling Vodka and owned by drink giants Diageo. Found in Moscow Russia by Pyotr Arsenievich Smirnov (1831-1898), they were the first company in Russia to take advantage of newspaper advertising and charitable donations. Smirnoff vodka is made from grain mixed with some of the purest water and then goes though an active charcoal filtration system to deliver smooth clean vodka. This system consits of a unique process involving three distillations for purity and ten filtration stages to deliver exceptional smoothness that has given Smirnoff the house hold name that it deserves. Serve chilled and on the rocks or it goes great with creating cocktails.