2010 marks the 160th birthday of founder Jack Daniel and this limited edition black bottle is dedicated to him. How do we honour Mr. Jack's 160th birthday? The same way we honour him every day of the year. All Jack ever asked was every day we make it we make it the best that we can. He was talking about his whiskey, of course, so we honour him on his birthday by making good on his request with the bottle you now hold.