In June, 1904, Mr. Jack Daniel loaded some of his best whiskey and travelled to St. Louis to compete at the World's Fair! There he would mingle with the world's most famous distillers!
On the day of the judging, 24 tables were lined up in rows. The tables where filled with all the whiskeys in the competition. The judges moved slowly from whiskey to whiskey, tasting each, but being careful not to swallow the whiskey inside. They would then rinse their mouths with very cold water before moving to the next competitor.
As the afternoon drew on, all but 15 distilleries were eliminated. Each whiskey was sampled again, until finally the judges were ready to announce their decision. One of the English judges, Henry Hoctor, stepped forward and proclaimed in dramatic tones "Gentlemen the Gold Medal for the world's finest whiskey goes to Jack Daniel Distillery, Lynchburg, not Virginia, but Lynchburg in Tennessee."
When the excitement of the fair had subsided, Jack returned to Lynchburg to celebrate his new won fame. In honour of the event, he designed a uniquely shaped bottle, filled it with his award winning whiskey and gave it to the many people who were responsible for making his whiskey.
In the early 1970's we released a replica of Mr. Jack's special Gold Medal bottle in the original half-gallon size, which has become quite a collectors item. This year celebrates the 100th anniversary of Jack Daniel's Tennessee Whiskey wining that first gold medal, and we are pleased to offer a re-release of this special bottle which symbolizes an important event in the history of Jack Daniel's.