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When hip-hop mogul Sean Combs alias 'P. Diddy' partnered with one of Diageo PLC's super premium lines to create the smoothest and most refreshing Vodkas in the market, they created Ciroc. First there was the Original, then Coconut, Red Berry, Peach, Amaretto, Pineapple, Green Apple, Pink Grapefruit and Mango. Unlike all other vodkas, Ciroc was made from grapes to maintain a unrivalled crisp taste and it is distilled five times to guarantee a smooth finish.