Pussers Blue Label Original
Admiralty Rum 70cl

West Indies Dark Navy Rum

70cl / 40% ABV



Pusser's have reworked their core collection. Pusser's have mad their signature blue label rum more accessible to people by dropping the bottling strength from 54.5% to 40% whilst keeping the recipe and blend of delicious rums the same. With the same recipe but a lower ABV the flavour is very similar to the old Blue Label just with a lighter delivery.
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Delivery Information

  • UK mainland delivery options
  • £4.95 - Standard delivery - 3 to 5 working days
  • £6.95 - Next working day - order by 4pm
  • £10.95 - Next working day AM – order by 4pm
  • £16.95 - Saturday AM – order by 4pm

  • Free delivery over £250 *
  • * UK mainland customers only

  • Bulk and International delivery available.

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More Information

Pussers dropped the ABV of their flagship Blue Label so that the old ABV would not be a barrier to the rum being served in some establishments. Pusser's rum is inseperably linked with the British Navy, indeed Pusser's rum orginated with the Navy, and the new lower ABV allows Pusser's on military bases again. Rum was served on Royal Navy from 1655 to 1970 a small comfort given to the men who helped create and keep the empire safe. The rum served by the Royal Navy was made using a secret blend of six west indian rums. Pusser's rum is the same blend of these six west indian rums, it is as close to the Royal Navy rum as you can get on the public market. This rum is great for sipping with its increadibly full, rich flavour.

Nose: Demerara sugar, leather, & sultanas

Taste: Dried fruit, caramel, nutmeg, & toffee

Product Details

Size 70cl
Strength 40% abv
Brand Pussers
Presentation glass bottle
Country british virgin islands
Rum Type dark rum

Rating *

Customer Reviews

Best damn rum in the world,years in the navy taught me the value of good grog..
Review by Bernard Bevin. on 17/09/2016
The "original" Pusser's Rum is indeed 54.5% abv and still is, now branded Gunpowder Proof. The Blue Label is 40% abv and is exactly the same blend, made in exactly the same way, simply cut to a lower abv. The main reason for this? to get Pusser's Rum back where it started and belongs - in the Navy. that and making it more accessible, (cost & strength), to those not quite ready for the full 54.5% version.
Review by Peter Thornton UK Brand Manager Pusser's Rum on 01/03/2016
If you have dropped the proof then this is not pussers rum! Should be 54.5 o/o
Review by D. spain on 08/12/2015