Diplomatico Rum was founded in Venezuela in 1959 by  Licorerías Unidas S.A (LUSA) who owned the distillery and the main shareholder was Seagram's International, which was one of the biggest wine and spirits companies in the world.

Emblazoned on every bottle of Diplomatico Rum is the portrait of Don Juancho Nieto Melendez, the man who inspired the the birth of this particular brand of rum. According to stories told by people from the region where the distillery is located, he lived nearby at the end of the 19th century.

He had a burning passion for exploring the sources and processes responsible for the many alluring flavours of traditional beverages, and in particular, rum. He was also very curious about the subtle complexities of the many environmental factors that affect the rum-making process, such as the weather and humidity of the tropics.

Applying the same passion and care as the man himself, Diplomatico rum pride themselves on their range of products.