THE KING OF BEER
Known as “The King of Beers”, Budweiser was first introduced by Adolphus Busch in 1876 and it’s still brewed with the same high standards today. Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties, it is an icon of core American values like optimism and celebration.
Golden color with a subtle honey aroma and a trace of citrus, punctuated by notes of malt and noble hops. A perfectly balanced, full-flavoured lager with a crisp, clean and fast finish.
Budweiser supports British farmers sourcing 75% of it’s malted barley locally and aiming to reach 100% of British barley by 2020.
FIFA World Cup™
Budweiser has a strong commitment to football globally, having served as the official beer sponsor of the FIFA World Cup™ for over 25 years, and with an ongoing commitment through the 2018 and 2022 tournaments.
The job as a premium beer is to make an epic event like the World Cup more fun, more celebratory and more social, so Budweiser launched its first-ever noise activated Red Light Cups that embodies and responds to the energy of fans.
41
Million bottles
sold per day
30
Days brewing - twice
as long as most beers
80
Countries worldwide
