Babycham
By the early 1980s Babycham was a brand enjoyed by two consumer groups; they were older consumers who had drunk Babycham since their late teens and early twenties, and young women to whom it was almost a rite of passage.
The television adverts continued, but changed to animation. A cartoon was developed which brought the deer to life as a sprightly, energetic character who gives life and sparkle to a mediocre party. Another advert of the 80s saw the Babycham TV ad with probably the greatest recall. It depicts a dark and dingy bar in which time momentarily stands still as a cool looking patron offers the immortal line – “Hey, I’d love a Babycham”.